Milton Martin drove into the car industry in 1961, when he purchased a used
car dealership in downtown Gainesville. It is there his commitment to the
community began as he promised his customers "Satisfaction Guaranteed".
A guarantee that ultimately became the backbone of his long-standing, community-
oriented, family business.
In 1970, during a time imported vehicles were not
readily accepted, Milton followed his instinct and purchased
the Toyota franchise. Within two years, the
dealership was relocated to Browns Bridge Road to accommodate
the growth. Now it's the Oldest Toyota
Dealership in Georgia.
Milton ingrained a strong work ethic and drive to
please customers within the family business. Those
cornerstones of Milton's success are now continued
through his sons and grandchildren. Brothers Mike
and Ricky now own and operate the business. Growing
up in the business, they were able to see firsthand
the necessity of upholding the guarantee to the customer
to deliver satisfaction.
While the company was built on the principles
of honesty, integrity and customer satisfaction,
Mike and Ricky further established a standard
within the business to secure the future. They
both recognized that their real purpose was
beyond the daily activities of selling cars and
providing customer service; it was an opportunity
to leave a legacy in their associates and
in the community. Through the development
of the Core Values of operation, Mike and Ricky
made the commitment to not only grow a
business but to grow successful employees and
families.