Milton Martin drove into the car industry in 1961, when he purchased a used car dealership in downtown Gainesville. It is there his commitment to the community began as he promised his customers "Satisfaction Guaranteed". A guarantee that ultimately became the backbone of his long-standing, community- oriented, family business.

In 1970, during a time imported vehicles were not readily accepted, Milton followed his instinct and purchased the Toyota franchise. Within two years, the dealership was relocated to Browns Bridge Road to accommodate the growth. Now it's the Oldest Toyota Dealership in Georgia.

Milton ingrained a strong work ethic and drive to please customers within the family business. Those cornerstones of Milton's success are now continued through his sons and grandchildren. Brothers Mike and Ricky now own and operate the business. Growing up in the business, they were able to see firsthand the necessity of upholding the guarantee to the customer to deliver satisfaction.

While the company was built on the principles of honesty, integrity and customer satisfaction, Mike and Ricky further established a standard within the business to secure the future. They both recognized that their real purpose was beyond the daily activities of selling cars and providing customer service; it was an opportunity to leave a legacy in their associates and in the community. Through the development of the Core Values of operation, Mike and Ricky made the commitment to not only grow a business but to grow successful employees and families.